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Video Marketing

2.0

Shoot. Upload. Post.

What You Will Learn

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01

Shooting Video

Get the settings down for your phone or camera to ensure you know how to shoot your video.

02

Making It Usable

Edit your videos and produce them for all social platforms as necessary.

03

Deploy

How to share your posts, repurpose, and analyze your content

Shooting Your Video

Video Settings:

Frame Rates

  • 24 FPS - Cinematic - Produces more motion blur- standard for film/movies
  • 30 FPS - More Crisp Image - Less Motion Blur - More used for TV
  • 60 FPS - Shoot at this rate in order to slow down your footage in post-production


Focal Lengths

  • .5 Lens - 13mm
  • 1x Lens - 24mm
  • 3x Lens - 77mm


Resolution

1080p - HD High Definition

4k - UHD Ultra High Definition


Zoom Types

Optical - Real Zoom with Compression

Digital - Simulated Zoom without Compression

Plan Your Shoot:

  • Setting
  • Audio
  • Lights
  • Script
  • B-Roll
  • Wide Angle: Capture spacious interiors or expansive outdoor views by using the wide-angle feature on your phone.
  • Time-Lapse: Showcase the home in a creative way by creating a time-lapse video, especially with cloud coverage to highlight the changing pace of the surroundings.
  • Slow-Mo: Add dramatic effect or emphasize specific details by recording slow-motion videos.
  • Cinematic Mode: Utilize the cinematic mode on your phone to create professional-looking videos with depth-of-field effects.
  • Portrait: Shoot captivating videos of individuals, such as agents or clients, using the portrait mode to create a pleasing background blur.
  • Pano: Capture wide panoramic shots to showcase the property's surroundings or stunning landscapes.


Editing Your Video

Posting Your Content

  • Instagram:
    • Reels: Create short, engaging videos up to 60 seconds in length to showcase properties, share tips, or provide behind-the-scenes glimpses.
    • Carousels: Use multiple images or videos in a single post to tell a story, highlight features, or present a virtual tour.
    • Stories: Share temporary content that disappears after 24 hours, offering a more casual and authentic way to connect with your audience.


  • TikTok: Repurpose your Instagram Reels or create unique content specifically for TikTok to reach a younger, highly engaged audience.


  • Facebook:
    • Posts: Share property listings, market updates, industry news, or valuable tips through text and visuals on your Facebook page.
    • Stories: Utilize the Facebook Stories feature to post ephemeral content that disappears after 24 hours, giving a sense of urgency and interactivity.
    • Reels: Similar to Instagram, leverage Facebook Reels to create short, engaging videos to capture the attention of your Facebook audience.


  • YouTube:
    • Videos: Create longer, high-quality videos to showcase properties, provide educational content, conduct virtual tours, or share market insights.
    • Shorts: Take advantage of YouTube Shorts, which are brief vertical videos up to 60 seconds, to create quick and engaging content that can go viral.
    • Podcasts: Utilize YouTube as a platform to host and share your real estate-focused podcasts, allowing your audience to access your content easily.


  • Captivate: Add your podcast and audio form media to Podcast channels


  • Email: Build an email list and send regular newsletters to your subscribers, sharing property updates, market trends, and valuable resources.


  • Website: Optimize your website with high-quality photos, property listings, informative blog posts, and clear calls-to-action to capture and engage visitors.


ChatGPT Prompts for You

"In an informal and easy to understand voice, explain 30 vs 15 year mortgages

Explanations

"Create me a list of top catchy hooks I can use for my video explaining 30 vs 15 year mortgages"

Hooks

"Write me a 7 second, a 30 second, and 60 second script for the topic of 30 vs 15 year mortgages"

Scripts

"Give me some b-roll ideas I can add for the video about 30 vs 15 year mortgages"

B-Roll Ideas

"Give me a catchy attention grabbing youtube title and good description as well as a tiktok description that includes 4 lowercase hashtags that we would help catagorize the post on tiktok: "Add Script here"

Social Content

Create me a list of 25 useful valuable topics I can email my real estate clients about that don't seem spammy but provide value to them.

Topic Creation

Write me an email about "Enter topic here" but make it more emotionally focused:

Email Writer